Candidate's responsibilities
• Develop and own the end-to-end CRM strategy across the full player lifecycle: onboarding, activation, retention, reactivation, and churn prevention.
• Drive revenue growth and player lifetime value through advanced segmentation, personalization, automation, and data-driven CRM initiatives.
• Define and monitor key CRM KPIs (Retention Rate, LTV, ARPU, GGR/NGR uplift, churn rate, bonus cost efficiency) and translate insights into actionable strategies.
• Lead the planning, execution, and optimization of multi-channel CRM campaigns (email, push, in-app, SMS, messengers).
• Build and continuously improve player segmentation frameworks and country-specific CRM strategies, including promotional mechanics, lifecycle flows, and communication patterns.
• Collaborate cross-functionally with Product, Analytics, BI, VIP, and Marketing teams to ensure seamless customer journeys and maximize operational efficiency.
• Identify growth opportunities through cohort analysis, A/B testing, and behavioral data insights.
• Document and optimize CRM processes, ensuring scalability and best practice implementation across markets.
• Mentor and support junior CRM team members when applicable.
Candidate requirements
• 3–5+ years of experience in iGaming, with strong background in CRM lifecycle management.
• Proven experience in developing and executing CRM strategies that drive retention, engagement, and revenue growth.
• Hands-on experience with CRM platforms such as Customer.io (or similar tools like Optimove, Salesforce, Braze, etc.).
• Strong analytical mindset and advanced skills in data analysis using spreadsheets (Google Sheets / Excel) and CRM reporting tools.
• Solid understanding of player behavior, segmentation logic, and bonus mechanics in iGaming.
• Experience working with KPIs such as LTV, NGR, retention cohorts, and churn analysis.
• Excellent communication and stakeholder management skills.
• Ability to think strategically while maintaining operational execution capabilities.
• Strong problem-solving mindset and proactive ownership attitude.
Working Conditions
• Fully remote work format.
• Competitive compensation package aligned with experience and performance.
• Opportunity to work in a fast-growing international iGaming environment.
• Supportive, professional, and collaborative team culture.
• 21 working days of paid vacation annually.