We are looking for a high-performing Field Sales Team Lead who will both lead a team of field executives and personally drive outbound sales, owning revenue, activation quality, and deep SME community engagement. This role is hands-on: you sell, you coach, and you scale high-quality merchant acquisition across key UAE clusters.
About the Role
As the Field Sales Team Lead, you’ll build and run a high-velocity outbound engine focused on acquiring and activating SMEs across key F&B, retail, and service corridors. You will be accountable for your own sales quota as well as your team’s performance — blending leadership, strategic execution, and on-ground selling.
Core Responsibilities
1. Lead & Scale a High-Performing Field Sales Team
Recruit, coach, and manage Field Sales Executives across priority SME clusters.
Run daily planning: territory mapping, routing, and on-ground presence.
Set weekly revenue-driven KPIs and ensure consistent field execution.
2. Own Outbound Sales — Personally Sell & Drive Team Results
Carry an individual quota and close merchants directly through outbound and on-ground activity.
Drive team performance across acquisition, revenue per merchant, multi-device setups, and add-on conversion.
Build merchant referral loops and community-led sales motions.
Expand presence across key F&B clusters, retail corridors, local supplier networks, and niche SME communities. ← added exactly as requested
3. Deliver High-Quality Merchant Activation
Execute and enforce a consultative sales process: needs assessment, in-person demos, multi-device positioning, and upselling loyalty/table pay.
Ensure seamless handover to Customer Success & Onboarding.
4. Pipeline & CRM Excellence
Maintain impeccable personal and team CRM hygiene: stages, activities, forecasting, conversion tracking.
Use dashboards to coach performance and identify weekly improvement areas.
Partner with RevOps to optimize workflows and reporting.
5. Field Strategy & Market Intelligence
Evaluate cluster-level performance and redeploy resources based on foot traffic, seasonality, and conversion data.
Track competitor activity and share insights with Product, Marketing, and Commercial leads.
6. Cross-Functional Alignment
Coordinate with Marketing on local activations, referral campaigns, and community events.
Support Partnerships on land-and-expand motions driven via partner channels.
Align with Finance on revenue targets, incentives, and productivity metrics.
Key KPIs
Individual & team monthly activation revenue
Outbound conversion rate
Multi-device + add-on penetration
CRM pipeline quality & forecast accuracy
Referral and community-led lead generation
Time-to-activation (with CS/Onboarding)
Requirements
Experience
4–6+ years in field/outbound sales, SME acquisition, or commercial roles.
2+ years leading or supervising sales teams.
Background in fintech, POS, SaaS, payments, or F&B/retail/services ecosystems is a plus.
Demonstrated success growing quota-carrying field teams and hitting consistent activation targets.
Skills & Competencies
Strong leadership presence with the ability to coach, motivate, and maintain high accountability.
Deep understanding of UAE SME clusters and community-driven sales dynamics.
Excellent communication, negotiation, and consultative selling skills.
Data-driven, CRM-fluent, and comfortable managing KPIs.
Thrives in an energetic, street-level commercial environment.