Role Purpose
F&B Vertical Lead is responsible for driving the company’s entry and growth in the Food & Beverage sector. This is a hands-on role focused on market penetration and direct merchant acquisition. The leader will engage with restaurants, cafés, catering companies, and small chains to build a strong client base. At the same time, the role will explore partnerships that accelerate reach and establish scalable acquisition channels.
Key Deliverables
Rapidly growing client base in the F&B sector.
Direct onboarding of F&B merchants.
Established relationships with local industry associations, suppliers, and ecosystem players.
Active sales pipeline of qualified opportunities.
Market insights into F&B trends, customer needs, and competitive offerings.
Go-to-market initiatives tailored for the vertical in collaboration with Sales and Product teams.
Key Result
Achieve strong market penetration into the UAE F&B segment by building a solid merchant base, developing scalable acquisition channels, and laying the foundation for long-term revenue growth.
Metrics
Number of merchants signed.
Monthly growth of active client base.
Revenue generated from F&B clients.
Volume and quality of leads from local partners.
Client retention and activity rate.
Responsibilities
Market Penetration & Client Acquisition
Identify, approach, and sign F&B merchants (restaurants, cafés, catering businesses, small hotel outlets).
Own the end-to-end sales cycle: prospecting, pitching, negotiating, and closing.
Build early case studies and success stories with clients.
Actively represent the company within the F&B community and industry events.
Partnership Development
Build partnerships with local suppliers, POS vendors, associations, and business networks to generate leads.
Co-develop acquisition campaigns with partners.
Manage ongoing partner relationships to ensure consistent pipeline flow.
Market Strategy & Execution
Maintain and grow a qualified pipeline of opportunities.
Gather merchant feedback and translate it into insights for Product and Sales teams.
Prepare regular reports and analysis on F&B performance.
Continuously adapt strategy to maximize acquisition efficiency.
Work Experience & Qualifications
3–5 years of commercial or business development experience, preferably in fintech, payments, SaaS, POS solutions, or related technology sectors.
Proven track record of acquiring and managing merchants in the F&B sector.
Strong network and relationships within the F&B ecosystem (restaurants, cafés, suppliers, associations).
Hands-on sales experience: from prospecting to closing deals and managing client accounts.
Experience working in a startup or high-growth environment is a strong plus.
Excellent communication, negotiation, and presentation skills.
Fluent in English; Arabic is an advantage.