Join us as an F&B Industry Leader and play at the intersection of sales, product, and market strategy. You’ll not just sell a product—you’ll help shape it. This role blends business development with hands-on product marketing, where your deep understanding of the F&B ecosystem will guide product positioning, road-map priorities, and customer success across the region.

In this role, success will be determined by your ability to deliver measurable business outcomes through:

• Rapidly grow our F&B merchant base across UAE and the wider GCC

• Build and maintain a scalable, high-conversion sales pipeline

• Develop and close strategic partnerships that unlock new acquisition channels

• Position Fortis as a leading POS and business platform in the F&B space

• Drive sustained merchant activation, retention, and revenue contribution

• Own GTM plan in F&B industry

• Collaborate cross-functionally to translate customer and market insights to R&D team to ensure consistent product improvements

• Ensure GTM velocity by orchestrating launches, sales enablement, and channel-specific execution across segments

Role Structure

1. Sales & Market Expansion

• Lead the full sales cycle: prospecting, pitching, negotiating, and closing

• Acquire and onboard restaurants, cafés, catering businesses, and small F&B chains

• Build early client success stories to fuel credibility and future growth

• Develop and manage partnerships with POS vendors, local suppliers, aggregators, and associations

• Represent the company at F&B industry events and within the business community

• Build and maintain an active, qualified sales pipeline and provide regular performance reporting

Sales KPIs:

• Number of merchants signed

• Monthly growth of active client base, ARPU growth

• Revenue generated from F&B clients

• Lead quality and volume from partnerships

• Client retention and activity rate

2. Product Marketing & Go-to-Market Strategy

• Define F&B messaging, value proposition, and positioning

• Conduct ongoing market and competitor analysis to inform strategy

• Lead go-to-market planning across customer segments and acquisition channels

• Collect merchant and market feedback to support Product and Growth teams

• Evaluate and optimize go-to-market performance across channels

Product Marketing KPIs:

• Go-to-market velocity and adoption rates

• Win/loss insights and conversion optimization

• Merchant satisfaction, feedback, and retention

Ideal Candidate Profile

• Proven track record of acquiring and managing F&B clients in the UAE or GCC

• 4–6 years of experience in Sales, Business Development, Product Marketing, or Product Operations within SaaS, FinTech, POS, or restaurant tech

• Deep understanding of the restaurant and hospitality ecosystem, familiarity with GCC SME markets and the restaurant tech ecosystem

• Hands-on experience building and scaling acquisition pipelines and GTM strategies

• Strong analytical mindset and ability to connect business impact with metrics

• Excellent communication, presentation, and stakeholder management skills

• Fluent in English; Arabic is a plus